Click to play trailer.
Work is worship. Love is service. The customer is always right.
The interaction between customer and employee involves complicated role-playing based on power, gender and economic relationships.
At times exciting, at times humiliating – the role-play of customer service can be seen as a form of performance itself. In the film, the lines between performer and employee are blurred as the protagonist is seen going through a range of warm up exercises, rehearsals and moments of anxiety as she prepares to take on the personality of a “happy to serve” employee
‘Care and Support’ was shown as part of the Ocular Inc. exhibition at Thames-Side Studios in London from 12th to 28th April 2019, the video was projected on a computer screen with headphones, mirroring the hardware and contextual set up of the world of call-centers.
The film was supplemented by live interactive performance for opening night by the artists Saudamini Kalra and Neena Percy, in which attendees were able to access a Customer Service training and attend to live (staged) customer complaint calls.
Release 2019
Format Video
Duration 08 Minutes 19 Seconds
Language English
To watch or organize a showing, please write to us at siolimsisters@gmail.com